S'UVIMOL's history started in 1950, from Mtr. Utai Youngprapakorn, owner of world's famous Samutprakarn Crocodile Farm and Zoo. In 1999, Ms. Patcharampimol Youngprapakorn and her siblings established another crocodile breeding farm, Golden Crocodile Agriculture (Thailand) Co., Ltd for mainly exporting leathers to many high-end brands. Starting from only 500 crocodiles, the farm now holds up to 30,000 crocodiles. With her exquisite knowledge of exotic leathers and her love for fashion, Ms. Patcharampimol established new crocodile and exotic leather bag brand, by using her mother's name; "S'UVIMOL". It is the first Thai Designer's crocodile bag brand.